For many of you it’s going to come as a surprise, Bohemian Hips has now become Wild June.
In December, we partnered with Agency Showroom in the Cooper Building in Downtown LA. The function of a showroom, is to provide a location where customers can come see merchandise for wholesale purchases, and to go out and get sales nationwide for the brands they represent. With 15 years of experience in the business, and an impressive track record for sales and contacts, I jumped at the opportunity to work with Agency Showroom, and to bring Bohemian Hips to storefront windows throughout the country. However, it became very apparent after our first meeting that my company would need to undergo major changes in order to make this happen, the first being our name, Bohemian Hips.
My initial reaction was resistance to change, and then I reminded myself that change is constant, and that I was ready for this new growth as a company and as a designer. After a month of deliberation and randomly sending name thoughts to close friends, I went with Wild June. Bohemian Hips limited me to hip products, and I want to adorn much more bohemian body parts than just that.
Our second major change was expansion into unique belts without any pockets, clutches, crossbody purses, necklaces and one super cool bustier. My focus has always been belt bags, however I needed to look outside my realm of comfort and make products that have the potential to cater to more needs. Don’t worry, we still have new belt bags coming out, and when I have an idea that is too radical or extreme for mass America, like leg straps, I’m still going to make it and get it out there no matter what. However, as a designer, this means growth, this means expansion, this means getting to work with new factories and experimenting with new techniques, this means primarily focusing on the creative process, and this hopefully means bringing my art and creations to a larger audience.
WHY WILD JUNE?
To me, the initial inspiration for Wild June comes from my wild, adventurous, scholarly, and somewhat eccentric aunt, June Ponniah, who left an impression on me, which has remained throughout my life. She was a woman who truly lived by her own rules, she embraced her crazy, she pushed the boundaries, she incited interesting and controversial conversations. She LIVED, and she didn’t pay attention to who was bothered in her path.
She taught me that you have one life, which only you will live, so live it according to you. That sentiment is the basis of Wild June. It’s a spirit that has existed in many great and powerful women throughout history and will continue to live on through our empowered females of the future.